Alo Yoga
Alo, standing for Air Land Ocean, began in Los Angeles in 2007 because the founders wanted to spread good by bringing yoga to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Alo is relentless about making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life. Inspiring mindful movement is at the core of why the label does what it does. Because mindful movement leads to better living. This is the real meaning of studio-to-street: Taking the consciousness from practice on the mat and putting it into the practice of life.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections is how Alo and mindful movement can travel beyond the studio. Luxury meets performance in every collection.
At Alo they’re all about keeping things kind and clean, from the way clothes the clothes are made to the amount of daily waste produced (the office recycling program reduces it down to that of a household). Alo is 100% sweatshop free and everyone at the brand worked hard to earn a globally-accredited platinum certification from WRAP, the largest independent watchdog organization, which verifies that the factories and offices operate in the most ethical and humane ways. That means fair pay, standard hours and clean, safe working conditions.Every one of the sewing facilities has an Alo employee overseeing day-to-day practices. The best low-water dyes are used and the headquarters and Beverly Hills flagship are powered with solar to reduce the eco footprint.
Alo Yoga’s nonprofit Alo Gives is dedicated to bringing movement and mindfulness to kids of all ages—this is Alo’s mission, the label´s reason for being, to bring yoga to the world. Alo Gives provides free, scholastic-approved videos designed to be used in classrooms or at home to help introduce kids to the skills necessary to calm their minds and bodies, mute negativity and promote learning. You’ll find fun, inspiring yoga and mindfulness programs containing 5-minute videos as well as creative, thought-provoking printable worksheets. Giving children of any age the skills to move and breathe helps them learn to confront challenge, amplify the positive, and be present, calm and clear-headed and in the midst of challenge, fear or frustration. These are powerful life-altering skills, which is why Alo is so passionate about sharing them with the leaders of tomorrow. Feel free to start at the beginning of a program and work through it or pick any video that’s inspiring in the moment.
Based: Los Angeles, California, USA
Ships to: Worldwide.
Products: Ethical yoga clothing and gear.
Mission: Making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life.
