Lather

Decades before the “clean beauty” movement, Emilie was inspired to revert to nature. As a young girl, she suffered from heavy migraines, sometimes so bad they would visually impair her sight. When medical experts were unable to provide relief, Emilie decided to take matters into her own hands. Digging into extensive research, she became awakened to the idea that her personal care products were most likely the culprits behind her migraine activation.

Of the hundreds of alarming findings from her research, one disingenuous and dangerous “ingredient” stood out among the rest: synthetic fragrance, otherwise known as toxic, petroleum-based compounded chemicals that are permitted to be used in 95% of beauty products. Synthetic fragrance is a man-made scent that's generally created in a lab, often using toxic chemicals, such as phthalates, petroleum and natural gas byproducts. It was then that Emilie made it her life mission to make natural and safe products accessible to people looking to feel the very best they can in their own skin. Emilie channeled her passion for wellness and aromatherapy into LATHER, and opened the brand’s first store in Pasadena, CA in 1999.

LATHER first began with a line of naturally fragranced olive oil soaps. Twenty-one years later, LATHER now offers a complete collection of hair, face, body and wellness products online and in many LATHER stores nationwide. Emilie’s visionary products can also be found in hundreds of boutiques, hotel properties, spas and resorts worldwide.

It is already disconcerting that so many companies still use synthetic fragrance as an ingredient in their products, despite the known effects on people’s skin and wellbeing. What is even more scary is that the fragrance industry is entirely self-regulated in the US. This means when a brand lists the blanket term “fragrance” on a product, it's legally protected from having to disclose the ingredients.

LATHER has pledged from the very beginning to never use synthetic fragrance in any of the products. Furthermore, they are 100% committed to educating our community on the fragrance industry's secrets. You have a right as a consumer to know exactly what’s going on your skin. LATHER uses advanced resources and technology, to bring you products that make you feel real in your own skin.

Based: California, USA

Ships to: U.S., Canada, India, Australia, New Zealand, Japan, Taiwan, Hong Kong and Singapore.

Products: Natural care for skin and hair.

Mission: To eliminate synthetic fragrance from every beauty product and to make these products available to everyone.

Website: Lather

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