Billion Dollar Beauty
Billion Dollar Beauty was founded by Natalie Plain to provide high-quality, easy-to-use brow products to help customers feel good about the way they look. Beauty Box is their latest innovation. People buy an empty palette for USD 5.99 which they can fill it with up to 15 cosmetic pans for USD 3.99 each. The label wanted to design an all-in-one makeup palette that was versatile, durable, and entirely customizable for the customer.
The box comes with a super-strong magnet lining the inside. You get to choose your favorite products with corresponding magnets on the back of the pans. Fill your box with whatever pans you want and take it with you wherever you go. Mix and match or keep it the same every day; if you’re obsessed with eyeshadow, fill it with all your favorite colors. Can’t get enough blush? Highlight those cheekbones with all of your go-to shades. Have more lip colors than you can count? Toss them in there and change up your look at the drop of a hat. Or, start with your favorite brow color, match it with your daily eyeshadow, blend it with subtle blush, and finish with a pop of lip. However you use your makeup, this box will hold it all.
Billion Dollar Beauty designed the Beauty Box because they wanted to reduce waste in the beauty industry. There’s way too much wasted makeup packaging. With this box, you simply purchase the box one time and order small refills of your favorite makeups. Furthering its sustainability positioning, the recyclable smartphone-sized plastic palette is made of 30% post-consumer recycled content or PCR. The pans are made from recyclable aluminum and packaged in thin paper sleeves. Billion Dollar Beauty estimates it has removed 50% compared to traditional cosmetics with the creation of its Billion Dollar Box products. Plus, like all of the label´s products, the magnetic palettes are vegan, cruelty-free, and paraben-free. So you can feel good about what you’re storing in your box.
Based: California, USA.
Ships to: Worldwide.
Products: Cruelty-free and clean beauty products.
Mission: To create high-quality products and at the same time help end cruelty in the beauty industry.
Vision: To keep creating better products and change raise the bar in the beauty industry.
