Posts tagged recycled PET
The Rushing Hour

From the very start, The Rushing Hour has committed to innovation and humanity. They believe in creating positive change with minimal impact to the world. They don't believe fashion that gets replaced every season is "Good Design", but rather making quality garments that last season after season, with a sustainable and transparent process and ethical factories that look after the entire circular process from growing to yarn, from production to recycling.

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Maium, meaning rain in an old Amsterdam dialect, produces raincoats to protect you from it. True to the Dutch heritage, they combine fashion and innovative design: the zippers transform the raincoat into a poncho. The brand was founded in 2016 by Hendrik (background in finance) and Anita (background in fashion/design), both born in Amsterdam, after Hendrik ran into the problem that his suit got wet when riding his bicycle to appointments.

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